(Featured Image: Prince and band prepare to fight on the 1999 inner sleeve; L to R: Brown Mark, Bobby Z, Prince, Lisa Coleman, Dr. Fink, Dez Dickerson. Photo by Allen Beaulieu, © Warner Bros.)
By mid-July of 1982, Prince had completed work on the album that would become 1999, with just one significant exception: “1999,” the song, was nowhere to be seen. According to a recent tweet by former associate Jeremiah Freed (better known by his nom de podcast Dr. Funkenberry), Prince had originally planned for “Turn It Up” to be the album’s lead single. It’s speculation on my part, but I wouldn’t be surprised if it was also intended to be the title track, given how exhortations to “turn it up” recur throughout the songs recorded for the album: including “All the Critics Love U in New York,” “Lust U Always,” and the early versions of “Feel U Up” and “Irresistible Bitch.” As Josh and Christy Norman of the Mountains and the Sea podcast recently observed, the phrase can even be made out spray-painted behind Prince and the band in a late 1981 photo taken for the “Let’s Work” 12” sleeve.
But whatever its intended title, when Prince played a rough mix of the album for his manager Bob Cavallo, the reception was cooler than anticipated. “‘This is a great album, but we don’t have a first single,’” Cavallo recalled telling Prince in an interview with music journalist Alan Light. “‘We have singles that’ll be hits, but we don’t have a thematic, important thing that can be embraced by everybody, different countries, et cetera.’” In response, Prince “cursed me, and he went away–but he didn’t force me to put it out. Two weeks later, he came back and he played ‘1999,’ and that became the title of the album” (Light 43).
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(Featured Image: DJ Steve Holbrook in the booth at the Taste Show Lounge in Minneapolis, circa 1983. Note the Time poster on the right. Photo by Charles Chamblis, stolen from the Minnesota Historical Society.)
Beginning with his third album in 1980, Prince had been steadily building up a mythology–occasionally bordering on a philosophy–for himself. Dirty Mind had “Uptown,” a clarion call for hedonism that eradicated all racial and sexual boundaries. 1981’s Controversy, of course, had its epic title track, a declaration of selfhood through the negation of fixed identities; as well as “Sexuality,” a return to the themes of “Uptown” with a new quasi-religious fervor. For his fifth album in 1982, he offered something even more blunt and to the point: a musical manifesto based around the four words, “Dance, Music, Sex, Romance.”
Though it was never released as a single–and, in fact, was left off the original CD release of 1999 due to space constraints–“D.M.S.R.” holds a privileged position in Prince’s discography. Dance Music Sex Romance was of course the title of the 1999 biography and session chronicle by Per Nilsen, long considered definitive by fans of the artist’s early career. It’s also, obviously, the title of this very blog, because I figured if Per’s not going to use it anymore, somebody’s gonna have to. Its attraction to writers on Prince is self-evident: as Dave Lifton writes in his post on the song for Diffuser’s 365 Prince Songs in a Year series, “Dance. Music. Sex. Romance. Add God into the mixture and you’ve more or less got the formula for every song Prince released in his life” (Lifton 2017). Way back when I first started d / m / s / r in 2016, I posited that it would make a great title for a career-spanning collection like Johnny Cash’s Love, God, Murder, with a disc devoted to each theme.
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(Featured Image: Cover art for the “Let’s Pretend We’re Married” 12″, 1983; photo by Allen Beaulieu, © Warner Bros.)
Having completed the majority of the Vanity 6 album over a few weeks at his home studio in Chanhassen, Prince was back at Sunset Sound in Los Angeles by the end of March 1982. The first song recorded during this block of sessions was intended for his own fifth album–though its salacious lyrics and heavy electronic sound kept it stylistically aligned with his latest side project.
“Let’s Pretend We’re Married” opens with one of the treated Linn LM-1 beats that had already taken their place among Prince’s sonic trademarks, just seven months after his introduction to the machine. A driving kick and snare rhythm lays the foundation, with rimshots punctuating every other measure. On the tenth measure, a hiccuping conga hit creeps in, and the rimshots, now swathed in reverb, grow more insistent. Finally, a pair of churning bass synths enter the mix: one four on the floor, one double-time. Once again, Prince’s interest in the emergent electronic music that would soon be dubbed techno is evident in the song’s indefatigable pulse; music critic and biographer Dave Hill would describe it as “a long, agitated throb from start to finish” (Hill 130). But where the previous year’s “Sexuality,” for example, was all pulverizing rhythms, “Let’s Pretend” sprinkles on a heaping spoonful of pop sugar, with a tinkling keyboard line that precisely mirrors Prince’s vocal melody.
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(Featured Image: With an old friend at the American Music Awards in Los Angeles, January 25, 1982; that’s Steve Fargnoli in the background. Photo stolen from Consequence of Sound.)
Prince’s Los Angeles sojourn in mid-January 1982 concluded with–and was most likely scheduled around–the ninth annual American Music Awards, held at the Shrine Auditorium on January 25. He attended as a guest, not a nominee: the “Soul/R&B” category, for which he would have been nominated, was led by old-guard artists like Stevie Wonder and Smokey Robinson–as well as his rival of two years prior, Rick James.
Since the conclusion of the Fire It Up tour in May 1980, Prince’s and James’ career fortunes had diverged in unpredictable ways. Prince, as we’ve seen, had become a critics’ darling, trading the commercial success of his second album for the underground credibility of Dirty Mind and Controversy. James, meanwhile, had faltered with 1980’s flaccid Garden of Love–the album he’d allegedly recorded with a synthesizer stolen from Prince–but bounced back with the following year’s Street Songs: a masterpiece that finally made good on his “punk-funk” credo while leapfrogging his one-time usurper on the charts. Prince may have won 1980’s “Battle of the Funk,” but at the AMAs it was beginning to look like he’d lost the war, with James nominated for three awards–Favorite Soul/R&B Male Artist, Favorite Soul/R&B Album (which he won), and Favorite Soul/R&B Single for “Give It To Me Baby”–plus a proxy Favorite Soul/R&B Female Artist nomination for his protégée, Teena Marie.
It’s thus intriguing that only a few days before the awards, on January 21, Prince recorded a song that both satirized and propped up his critics’ darling status, while also lightly mocking the cultural rivalry between L.A.–home of Sunset Sound, Warner Bros. Records, and the AMAs–and its older, snootier cousin to the East, New York City. The song, one of the highlights of his fifth album 1999, was called “All the Critics Love U in New York.”